Illinois faces heightened traffic crashes and fatalities during holidays, primarily due to alcohol, speeding and drug-impaired driving, including cannabis use. With increased travel in 2025, risks from distracted, drunk, and drug-affected drivers, along with hazardous weather conditions, escalate. Holidays like Thanksgiving, Christmas and New Year’s see a spike in crashes, emphasizing the need for sober driving, cautious planning, and awareness of the dangers posed by substance use while driving.
In response, AAIM is proud to partner with Lyft, the Governors Highway Safety Association, and the Illinois Department of Transportation, to launch the Christmas & New Year’s Safe Ride. From December 15 until December 31, 11:59 PM, AAIM will provide a $20.00 Lyft credit, sponsored by Lyft, through a “Lyft Pass” program.
“This holiday season let’s protect our loved ones by prioritizing road safety. Impaired and reckless driving can shatter lives, so let’s all commit to responsible driving to ensure everyone makes it home safely. The well-being of our families and friends is the most precious gift we can share during this special time of year,” said Rita Kreslin, AAIM Executive Director.
How to Redeem:
Open your Lyft App starting at 12:00 pm on December 15
Tap your profile → “Programs” → “Rewards”
Enter AIMSOBER25 before booking your ride
Credits are first-come, first-served each day they are active
A limited number of rides activate daily; the code will reload each following day Once you load the code, the credit will remain in your Lyft account until the full $20 is used — as long as rides take place during the active campaign dates and times • No pickup or drop-off restrictions during active campaign hours.
Go out, celebrate, enjoy the season — and get home safely!
For more information visit www.aaim1.org
